Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Growing your audience also means discovering conversations around your business and industry that matter the most. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. For example, are you about alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers? Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident.

Instead, focus on content that emphasizes your personality and values first. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.īelow are some sample goals that businesses of all shapes and sizes can pursue. What really matters is that you set realistic social media goals.Įmphasis on “realistic,” by the way. Sample social media goals for 2022 and beyond

Whether you want to build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.Įither way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns. Social media strategy planning starts with your goals.Īccording to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). “What do you want from social media, anyway?” Let’s kick things off with a quick question: Set goals that make sense for your business

Assess what’s working, what isn’t and how to keep improvingġ.

Make your social presence as timely as possible.

Create (and curate) engaging social content.

Establish your most important metrics and KPIs.

Take time to research your target audience.

Set goals that make sense for your business.

Whether you’re totally new to social or want to double-check your priorities in 2022, this guide has you covered.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. Good! Now’s the perfect time to make it happen. Looking to fine-tune your social media marketing strategy for 2022?

Marketing plan pro 9